What is a Private Residence Club?

For that large group of successful individuals where the ownership and absentee management
of a multi-million dollar vacation home never made sense, the ownership of a
share in a Private Residence Club does.

With a unique reservations system that provides abundant and flexible use for the
owners and their guests, with five-star amenities and services, with hassle free ownership
and with a real estate investment that can be resold or transferred at any time, the
Private Residence Club is the fastest growing segment of the luxury vacation home
industry.

Private Residence Club locations?

Many factors go into a great Private Residence Club site. It must be a resort location,
whether it is an urban resort location (Miami, San Diego, New York City), a beachfront
location, a desert golf location or a mountain resort location. There must be an active
and thriving luxury second home market along with demand for luxury lodging.

Why are Private Residence Clubs in such demand for developers?

A successful Private Residence Club development can increase the development profits
normally associated with a comparable full ownership development by 200% to 300%.
Private Residence Clubs are, by nature, private, exclusive, luxurious. Pride of association
is an enormous factor in the decision to develop a Private Residence Club.

“Build them and they shall come”

A refrain commonly heard in the Private Residence Club development business. It is
more than just the construction of the villas, it is about knowledge of the buyers needs,
practical ways to satisfy their needs and making the sale. A few Private Residence
Clubs developments have ignored the special planning and programming needs
required of a successful Private Residence Club and they have paid an expensive price
for such an ill-advised approach.

What is the origins of Private Residence Clubs?

The Private Residence Club concept was created by the co-founders of Highland
Resorts, Jim Whitteron and Steve Dering, in 1991. Their first project was the Deer
Valley Club and it set the standard for all future Private Residence Clubs.